• Medical Education

Revealing clothes ups chance of getting task



The majority of us agonize over ensuring our CV is up to scratch when we apply for a job.


For some women, however, it seems that the answer to protecting an interview may be as basic as using a low-cut dress.


Research suggests that women whose application consisted of a photo of themselves in exposing clothes were 19 times most likely to be welcomed in for an in person meeting.


The findings will today exist at a conference on body image in London.


The research study was carried out in Paris and analyzed the opportunities of earning a job interview for sales and accounting positions.


It was carried out by DrSevagKertechian, a researcher at Paris-Sorbonne University, who wanted to discover exactly what effect clothing could have on the recruitment procedure.


It used 2 comparable looking French women with near identical experience on their CVs.


Each woman obtained 100 roles wearing conservative clothing and another 100 functions in a more revealing outfit, and the research study occurred over 3 years.


Of the 200 sales functions that were requested, the submissions which were along with a picture of the woman in a low-cut dress received 62 more interview offers than their more conservatively dressed counterparts.


From the 200 accountancy applications, there were 68 more interview offers for the more provocatively dressed candidate.


DrKertechian said: "We discovered that when we compared the employers in each field, 65 per cent of those hiring for the accountancy functions were male - perhaps the results are down to that men want to work with a good-looking female.


" For the sales tasks, the employers were 75 per cent woman. Here I believe that sexiness and dressing provocatively could improve the candidate's possibilities because they would be viewed as possibly able to improve sales."


DrKertechian added: "I think that the results recommend that individuals think you will be better at the job if you wear a particular way, however what is stunning is that women appear to have more success when they dress provocatively regardless of the role.


" Our results showed interesting patterns as low-cut gowns considerably affected the option of the employers, even for accounting positions.


" Regardless of the task - whether customer-facing saleswoman or office-based accountant - the candidate with the low-cut clothing got more favorable responses.

" The outcomes were rather shocking and unfavorable however not necessarily unexpected."


The findings will be talked about at the Appearance Matters Conference, which begins today and is the world's biggest event on the psychology of appearance, consisting of body image and disfigurement.


Run by the Centre for Appearance Research, it will see more than 200 professionals from across the world take on problems consisting of weight-loss surgical treatment, eating conditions and 'ultra-thin' dolls.

Copyright © 2012 by - All rights reserved.